Website design and strategy for a museum of trees.
The Arnold Arboretum is a living, breathing, museum of trees in Boston. With their 150th Anniversary approaching they came to Upstatement with the task of re-establishing their brand and digital landscape. Our work centered around providing an immersive, full-circle experience, guiding visitors to making meaningful connections with nature before even setting foot in the Arboretum. Plant profiles and guided tours let every visitor become an explorer, allowing them to browse the landscape and pursue their own interests, planning their visit accordingly.
During this project I had the role of designer. This included interviewing team members, research, strategy, design, code, and presenting work.