The deep-rooted visual heritage of the publication was the main inspiration in how we brought The Nation’s voice to a contemporary delineation. The site uses The Nation’s signature red as the driving impression for both brand recall and interactions. The openness of the white printed page is retained in digital while red rules are used for information delineation. The site’s flexible architecture is designed to respond to breaking news, big announcements, and thematic suites of articles. The site is driven by content versatility. We worked with Tré Seals of Vocal Type to redraw an enduring imprint to their original 1865 masthead. Built with multiple scales to adapt across the complexities of both digital and print mediums.
During this project I had the role of designer. I was part of our site visual concepting, design sprints, presentations of works, and worked as the continuity between the design and development team.