Japan Cloud

Brand and website for the go to partners of the Japanese market.

Japan Cloud are strategic partners that help global SaaS companies enter the Japanese market. They came to Upstatement with the desire for a new visual identity and website. The visual identity captures their boutique approach, with the unique challenge of building a system that feels both local and international. Our strategy for this uses a combination of universal design, warm personal portraits, and elegant animations.

During this project I had the role of design lead. This included interviewing team members, research, strategy, design, code, and presenting work.

Portraits in collaboration with Caroline Andrieu.

Animations in collaboration with Maria Cabrera.