Brand and website for the go-to partners of the Japanese market.

Japan Cloud are strategic partners that help global SaaS companies enter the Japanese market. They came to Upstatement with the desire for a new visual identity and website. The visual identity captures their boutique approach, with the unique challenge of building a system that feels both local and international. Our strategy for this uses a combination of universal design, warm personal portraits, and elegant animations.

During this project I had the role of design lead. This included interviewing team members, research, strategy, design, code, and presenting work.