Every element of the brand system and experience would underscore the ease with which ShareFile helps customers — and their clients — do their best work by simplifying communication, smoothing collaboration, and automating repetitive tasks.
To tell a story of forward motion, of flow, and the joy of completing one task after another, we developed a logomark composed of checkmarks. Each individual check comes to life in a variety of ways, animating into a vibrant star or flywheel. Combined with our full wordmark, it makes for a dynamic pairing.
The brand system uses a varied taxonomy of assets and media for a textured, engaging experience. Animated shapes in abstract, 3D planes evoke flow and ease, while warm portraiture of people in homey working environments paint an authentic portrait of contemporary work life. Spot illustrations are used to dramatize key value propositions and add playfulness and humor to the whole of the system.
During this project I had the role of designer. I was part of our design sprints, presentations of works, and worked as the continuity between the design and external development team.