Artful acoustics and sound design. Turf partners with some of the world’s most ambitious architects and designers to create welcoming spaces. Turf approached Athletics to develop a new brand strategy and visual identity to present a more grown-up face to the world. They have grown at record pace, finding success in bringing creative visions from inspiration to reality, designing with sound. They wanted a brand that reflected that, without losing their authentic Turf flavor. To this end, a key part of Turf’s identity is their serious commitment to bringing playfulness, adaptability, and joy to every project, especially when the pressure’s on. To achieve this, Turf listens deeply for pain-points in the design process, introducing automation in ways that mean their customers can focus on the best parts of being creative and leave the noise behind.
During this project I had the role of designer. I joined for the digital phase of the project, expanding our teams’ visual identity through interactions and dynamic experiences on the web.